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Penelope Pitstop Goggles

Making character Penelope Pitstop come alive for Peugeot’s adaptation of cult cartoon Wacky Races for a TV commercial launched in the Brazilian market required creating a wearable prop of her signature cateye shaped goggles.
From the initial brief the project was taken from sketches, through to prototyping and a final prop piece, produced by spectacle makers in the UK in white cellulose acetate and glazed with rose tinted lenses within 4 days.

date
London, UK (2012)

in a tweet 
design and production management of prop goggles for Peugeot commercial

role/type
design, production management

team
Theresa Williams

client
Young & Rubicam Brasil

partners
General Eyewear, Dunrose Optical

keywords
#eyewear #handmade

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